Forms of direct marketing includes …… (i) direct mail marketing, (ii) catalog marketing, (iii) personal selling
a. Only (i) and (ii)
b. Only (i) and (iii)
c. Only (ii) and (iii)
d. (i), (ii) and (iii)
Ans – d
………………………………………
Which of the following sections do not deal with the amalgamation of a bank? (i) Section 44, (ii)
Section 44A, (ii) Section 45
a. Only (i) and (ii)
b. Only (i) and (iii)
c. Only (ii) and (iii)
d. (i), (ii) and (iii)
Ans – b
………………………………………
Marketing messages that are based to respect consumers wishes and willingness is classified as
……
a. permission marketing
b. supplier marketing
c. customer specified marketing
d. activity marketing
Ans – a
………………………………………
How many members can be nominated as Board of Directors on the Board of a Bank ?
a. 12
b. 13
c. 14
d. 15
Ans – a
………………………………………
Process of managing information about customers to maximize loyalty is said to be ……
a. company relationship management
b. supplier management
c. retailers management
d. customer relationship management
Ans – d
………………………………………
In buyer decision process, percentage of potential customers in a given target market is called
……
a. customer funnel
b. company funnel
c. marketing funnel
d. retailers funnel
Ans – c
………………………………………
Aggregate value of customer’s base is classified as ……
a. shareholder value
b. base value
c. retention value
d. marketers base value
Ans – a
………………………………………
How many members can be nominated as Board of Directors on the Board of a Bank ?
a. 12
b. 13
c. 14
d. 15
Ans – a
………………………………………
Process of managing information about customers to maximize loyalty is said to be ……
a. company relationship management
b. supplier management
c. retailers management
d. customer relationship management
Ans – d
………………………………………
In buyer decision process, percentage of potential customers in a given target market is called
……
a. customer funnel
b. company funnel
c. marketing funnel
d. retailers funnel
Ans – c
………………………………………
Aggregate value of customer’s base is classified as ……
a. shareholder value
b. base value
c. retention value
d. marketers base value
Ans – a
………………………………………
How many members can be nominated as Board of Directors on the Board of a Bank ?
a. 12
b. 13
c. 14
d. 15
Ans – a
………………………………………
Process of managing information about customers to maximize loyalty is said to be ……
a. company relationship management
b. supplier management
c. retailers management
d. customer relationship management
Ans – d
………………………………………
In buyer decision process, percentage of potential customers in a given target market is called
……
a. customer funnel
b. company funnel
c. marketing funnel
d. retailers funnel
Ans – c
………………………………………
Aggregate value of customer’s base is classified as ……
a. shareholder value
b. base value
c. retention value
d. marketers base value
Ans – a
………………………………………