Unit 41 : Channel Management
Channels for Banking Services
The following factors affects the channel decision Intangibility
Inseparability
Variability Perishability
Client Relationship
Channels
- Branches are the primary distribution outlets for banking services. These are fixed in location and customer is required to visit the branches.
2. Other Channels
Tele-banking and Call Centres ATMS
Personal Computer Plastic Cards Virtual Branches
3. Intermediaries in Banking Services
Direct Sales Agents Automobile Dealers Merchant Establishments